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The visit of a Head of
State or Government, Minister or member of a Royal
Family is often a unique occasion during which to
highlight, enhance and promote bilateral ties between
countries and their dynasties and governments. However
with so many dignitaries passing through international capitals at any one time, it is |
| rare to achieve
the same level of media coverage and public goodwill
which government clients often see in their own
countries and expect on their VIP’s travel
abroad.Furthermore in some key world capitals, putting such high-level
visits on national agendas is often a difficult
and thankless task, and sometimes can take years
of planning and persuasion. |
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Eligo International has
an experience second to none in both areas. The
company has often been brought in by state, government
and royal cabinets around the world to work with
them and their diplomatic representatives to either
maximise approved visits. Eligo has undertaken such assignments in Britain and elsewhere in Europe as |
well as across the world. Above else we have
ensured for all our clients that as much public
goodwill and promotion in the media is achieved and generated
publicly as they receive on a more formal government-to-government
level.
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Eligo has developed imaginative
and pro-active media campaigns for its government
and royal clients and ensured maximum visibility
before, during and after each VIP visit. This has
included key communications requirements such as
setting up press centres for accompanying medias, preparing and distributing |
| media materials and selling
in each story to the local media to the point of
publication, arranging exclusive one-on-one interviews
with key editors for the VIP concerned, organising
and directing special events from official banquets
to investiture receptions, establishing speaker
platforms as well as security and transportation
issues when the VIP visitor is on private or working
visits. Through Eligo’s extensive contacts
we have also ensured the support and participation
of key decision makers and opinion formers in events
associated with each visit. |
No matter what the status of the VIP visit is, Eligo’s
Special Projects Department ensures maximum media visibility
and coverage of key client objectives including inward
investment, greater political co-operation between governments,
tourism and destination marketing, as well as reputation
management and personal profiling programmes. Together
and in true partnership with our clients, we have greatly
contributed to the overall success of each visit. So
whether it is a Heads of State, Heads of Government,
members of a Royal Family, Minister of Foreign Affairs,
Industry and Tourism visiting, clients can rely on Eligo
to create successful and imaginative programmes which
compliment all official government channels and their
efforts.
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