HOME
 

Since its inception, Eligo has played an important role in offering ministries of tourism and their business partners, a full range of consumer and trade relations as well as successful media campaign strategies aimed as promoting travel destinations and products, increasing sales and building crucial on-going contact with trade professionals - such as travel agents, tour operators, hotel groups, consolidators, airlines, industry associations and local, national and international media. Our executives are also well versed and experienced in meeting the demands of most international travel and tourism related fairs and showcases.

Eligo also offers 24-hour hand-on issues and crisis management advice and counselling to its clients who need to protect their tourism image and counter any adverse publicity such as political or economic instability, terrorism and natural disasters. Over the years we have successfully generated compelling consumer and trade media placements and campaigns, developed and conducted innovative familiarisation trips to countries across the globe and created unique sales promotion events that ensure

Following years of political and economic uncertainty executives of Eligo launched a major tourism campaign for the Peruvian Government across Europe which resulted in a huge increase in tourist arrivals into the country and considerable positive media coverage in key European national and travel and trade publications.


a high visibility and ultimately increased sales from the client's key markets.


These have included the tourism authorities of Bulgaria, Peru, Egypt, Saudi Arabia, Slovenia, Mongolia, Turkmenistan, South Africa, China, Andorra, Malawi, New Zealand and Abu Dhabi. In the corporate field, Eligo and its partners have worked for Raffles Group of Hotels, Brown’s Hotel in London, Charming Hotels, ITT Sheraton, Balkan Airlines and Swiss Air.

Eligo's executives have considerable experience in travel and tourism issues and crisis management. For two years they advised and implemented a communications strategy for the Egyptian Ministry of Tourism across Europe and in North America following terrorist attacks at key tourism sites.

Eligo maintains on-going working relationships with the key consumer and travel trade media, journalists, opinion leaders and editors which ensures an effective impact on client's target audiences in both the short and long term. Eligo capitalises on its extensive European and international media contacts to create specific databases of target journalists for each project.

We develop and maintain an on-going contact with the key trade professionals, including travel agencies, tour operators, hotel groups, consolidators and airlines as well as with key associations with significant influence in the travel industry, in order to identify new growth opportunities and react to any concerns or problems encountered by the trade professionals.

Through its expertise in conducting travel and tourism promotion campaigns, Eligo has access to the marketplace trends and information, which are often critical to the successful development and execution of these campaigns. We develop co-operative partnerships that enhance the image of the travel product, service or destination, through utilising key marketing resources.

So whether you are attending on the European travel trade shows such as World Travel Market or the International Tourism Exchange in Berlin, or desire a new, innovative and refreshing tourism campaign either on a project or multi-year basis, Eligo will prove itself able to meet the high demands of its clients in the most cost effective way.

Eligo has represented the Bulgarian Ministry of Tourism at all key British and Irish travel trade shows and launched a successful media and advertising campaign highlighting all season tourism products. Eligo has also co-ordinated numerous press trips to the country resulting in very favourable print and television coverage.