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Since its inception, Eligo has played an important
role in offering ministries of tourism and their business
partners, a full range of consumer and trade relations
as well as successful media campaign strategies aimed
as promoting travel destinations and products, increasing
sales and building crucial on-going contact with trade
professionals - such as travel agents, tour operators,
hotel groups, consolidators, airlines, industry associations
and local, national and international media. Our executives
are also well versed and experienced in meeting the
demands of most international travel and tourism related
fairs and showcases.
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Eligo also
offers 24-hour hand-on issues and crisis management
advice and counselling to its clients who need to
protect their tourism image and counter any adverse
publicity such as political or economic instability,
terrorism and natural disasters. Over the years
we have successfully generated compelling consumer
and trade media placements and campaigns, developed
and conducted innovative familiarisation trips to
countries across the globe and created unique sales
promotion events that ensure |
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Following years
of political and economic uncertainty executives of Eligo
launched a major tourism campaign for the
Peruvian Government across Europe which
resulted in a huge increase in tourist arrivals
into the country and considerable positive
media coverage in key European national
and travel and trade publications.
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| a high visibility and
ultimately increased sales from the client's key
markets. |
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These have included the tourism authorities
of Bulgaria, Peru, Egypt, Saudi Arabia, Slovenia,
Mongolia, Turkmenistan, South Africa, China, Andorra,
Malawi, New Zealand and Abu Dhabi. In the corporate
field, Eligo and its partners have worked for Raffles
Group of Hotels, Brown’s Hotel in London,
Charming Hotels, ITT Sheraton, Balkan Airlines and
Swiss Air. |
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Eligo's
executives have considerable experience
in travel and tourism issues and crisis
management. For two years they advised and
implemented a communications strategy for
the Egyptian Ministry of Tourism across
Europe and in North America following terrorist
attacks at key tourism sites.
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Eligo maintains on-going working relationships with
the key consumer and travel trade media, journalists,
opinion leaders and editors which ensures an effective
impact on client's target audiences in both the short
and long term. Eligo capitalises on its extensive European
and international media contacts to create specific
databases of target journalists for each project.
We develop and maintain an on-going contact with the
key trade professionals, including travel agencies,
tour operators, hotel groups, consolidators and airlines
as well as with key associations with significant influence
in the travel industry, in order to identify new growth
opportunities and react to any concerns or problems
encountered by the trade professionals.
Through its expertise in conducting travel and tourism
promotion campaigns, Eligo has access to the marketplace
trends and information, which are often critical to
the successful development and execution of these campaigns.
We develop co-operative partnerships that enhance the
image of the travel product, service or destination,
through utilising key marketing resources.
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