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Eligo offers discreet, cost effective and practical
media services and advice to its clients on both national
and international levels. Our media services, run by
some of the most experienced professionals in the industry,
range from strategic client counselling to tactical
implementation, as well as offering solutions for difficult
and media-sensitive situations.
Eligo’s
clients range from governments to corporations and charities
to public figures. All of them recognise that to define,
build and implement a successful media strategy is an
essential communications goal in today’s 24-hour
media environment. Almost everyone has regular access
to key medias whether print, television, radio, wire
services or the internet. Eligo offers cost effective
solutions to meet these demands. Among the services
we offer are:
Press Centres: Eligo's executives regularly
set up and staff press centres to handle all client
media enquiries, execute pro-active media campaigns,
co-ordinate press trips, develop a photographic library
as well as media and target interest group lists.
Press conferences: We co-ordinate all aspects
of these important media events, including the preparation
and distribution of invitations, development of key
media messages, speech writing, hiring of venues,
audio equipment, room preparation, security and transportation,
announcements and media training for speakers. Our
team also follows up after the event with all participants
and working with them towards the preparation and
publication of the news story.
Preparation of media materials: Eligo prepares,
in conjunction with the client, comprehensive media
materials for distribution to local, national and
international print, television, radio and wire service
medias. Additional materials, including press releases,
backgrounders, statistical data, photographic and
visual libraries and recorded client interviews, can
also be prepared for more targeted media efforts directed
at the trade, technical and consumer publications.
Media interviews: We co-ordinate the setting
up and follow up for any media interviews arranged
for our clients. We brief both the journalist and
the client as to the interview content, subject areas
and supply all appropriate media materials and advice
as required.
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