The need for companies and corporations to set themselves
apart from competitors, the rising visibility of the
Chief Executive and other directors in today’s
24-hour world, and the requirement to convey proper
information about corporate activities are key element
of Eligo’s corporate relations work.
Eligo
researches how a client corporation is perceived by
its different audiences and recommends strategies that
improve or enhance these perceptions and impact on key
decision -makers, opinion-formers and ultimately stakeholders.
We then advance that unique positioning with a strategic
communications campaign, which often involves our media,
investor relations and special events executives. Sometimes
it is necessary that Eligo’s issues and crisis
management team is involved when corporations are hit
by unwelcome news or are threatened in some way.
An articulate, well-defined and properly communicated
corporate positioning programme can directly support
a company's business mission, improve its standing,
and create a base of allies who can be useful in defending
and promoting specific issues of importance to the company.
The promotion and protection of the overall visibility
of Chief Executives and other senior corporate directors
also plays an important part of our corporate relations
assignments. When companies are in the news, so to are
their senior management.
Reputation
and the promotion of values and vision are key factor
to a company's continued success. Our team routinely
executes a full range of cross-border services for our
clients, including strategic counselling, feasibility
studies and web communications and design, visibility
enhancement, market entry strategies, road shows, and
pre-and post-IPO communications management, special
events, media relations, product launches, business-to-business
and community relations to name a few.
Our investor-relations professionals have the contacts
and experience to help our clients achieve their investor
relation’s goals. To target existing and potential
investors, we analyse share registers and access our
own extensive databases as well as drawing on the personal
contacts and experience of our consultants.
Our programmes include formal and informal meetings
with institutional investors, stockbrokers’ analysts,
equity salesmen and financial journalists. In addition,
we produce and distribute a variety of background and
results-based information key to defending and enhancing
our client’s corporate reputation.
In recent years, Eligo has seen its extensive corporate
experience at work for clients across the world and
in a variety of ways. This has included among many others
Shell, BAE SYSTEMS, General Mediterranean Holding, Raffles
Hotels, Balkan Holidays and Shell Companies in Saudi
Arabia.
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